Exhibit A
Estate Planning work in Glendale
Glendale is a city of roughly 200,000 people, and estate planning demand here follows the housing stock and the age of the population. The city has a large stock of single family homes bought decades ago, and a significant number of owners who now need to pass that property on. Searches for living trusts, wills, probate and trust administration come from homeowners, from adult children helping a parent, and from Armenian speaking households who often search in both languages. The firms competing for that work are mostly small owner operated practices, some one lawyer offices, plus a handful of larger firms that also run paid search on the same terms. Paid search on probate and trust keywords in the Glendale area carries real cost per click, which tells you the commercial value of the searches. The demand is steady and local, tied to a specific set of neighbourhoods and a specific set of family situations.
