Exhibit A
Estate Planning work in Gresham
Gresham is a city of around 110,000 people east of Portland, and estate planning demand here follows the same pattern as the rest of east Multnomah County: wills, trusts, powers of attorney and probate help searched by homeowners, by adult children helping a parent, and by people who have just lost someone. The firms competing for those searches are mostly small owner operated practices, solo attorneys and two or three person offices, alongside a handful of Portland firms that list Gresham as part of their service area. Paid search on estate planning terms in this market is modest, which means the organic results carry most of the weight and a firm that publishes consistently can hold ground that paid ads would cost real money to match. Franchise legal brands have a light presence here compared with the owner operators. The demand is steady and local, and it rewards the firm whose pages answer the questions people in Gresham actually type.
