Exhibit A
Estate Planning work in Lubbock
Lubbock is a mid sized West Texas city with a steady base of estate planning demand: wills, trusts, powers of attorney and probate work that comes from an ageing population, family farms and ranches around the county, and a large student and medical community that keeps people moving in and out. The firms competing for it are mostly small owner operated practices, solo attorneys and two to four attorney offices, alongside a handful of regional firms that market across the South Plains. Paid search in the category is modest, with a small number of firms bidding on terms like probate attorney and living trust, so the organic results stay open to firms that publish consistently. Franchise brands have little presence in this category locally. The demand is there to be earned with pages that answer real Lubbock questions.
