Exhibit A
Estate Planning work in McKinney
McKinney sits in Collin County, and the estate planning searches that come out of it lean toward wills, revocable trusts, powers of attorney and probate filings. The firms competing for that work are mostly small owner operated practices and a handful of multi lawyer firms, with a few regional brands advertising into the county. Paid search on the core terms carries real cost per click because the cases are high value, which is why the organic and AI answer results matter so much for a firm that does not want to buy every click. HaloSEO researches the keywords people in McKinney actually type, writes the posts, publishes them, links them up and builds the backlinks, so your firm has pages in place for the searches that come in.
