Exhibit A
Estate Planning work in Milwaukee
Milwaukee carries steady estate planning demand across a wide spread of incomes and property types. The city has a deep bench of small and mid sized firms, sole practitioners and general practice attorneys who list wills, trusts and probate among their services, so the searches are shared across many offices rather than held by a handful of large brands. Paid search on estate planning terms in Milwaukee is active, with firms bidding on probate and trust phrases alongside the organic results. The market is mostly owner operators and local firms rather than national franchises, which means the searches carry neighbourhood names and county names as often as they carry the practice area.
