Exhibit A
Estate Planning work in North Las Vegas
North Las Vegas is a city of homeowners, and a large share of them bought in the 2000s and are now thinking about what happens to the house. Searches for wills, trusts, probate help and powers of attorney come from across the city, and the firms showing up for them are mostly small owner run practices rather than national brands. The paid search on these terms is modest compared with the personal injury side of law, which means the organic results carry most of the weight and a firm that publishes steadily can hold ground there. Demand is steady rather than spiky, and it comes from people planning ahead as much as from families already in probate.
