Exhibit A
Estate Planning work in Rancho Cucamonga
Rancho Cucamonga sits at the foot of the San Gabriel Mountains in San Bernardino County, and the estate planning demand here follows the housing stock. The city grew fast through the 1990s and 2000s, so a large share of its homeowners are now in their fifties and sixties, holding property that has appreciated a long way since they bought it. That is the group that searches for wills, living trusts and powers of attorney. The competing firms are mostly small owner operated practices, solo attorneys and two or three person offices working out of Rancho Cucamonga, Upland and Ontario, plus a handful of larger Inland Empire firms that run paid search across the county. Paid search for estate planning terms in this market is contested by the regional firms rather than the local ones, which leaves the organic results open to practices that publish consistently.
