Exhibit A
Estate Planning work in San Jose
San Jose is a large, dense city with a steady base of estate planning demand: wills, trusts, powers of attorney and probate work tied to the homes and family finances of a metro of roughly a million people. The searches come from owner operators and small firms across the valley as much as from any larger brand, and the paid search market around probate and living trust terms carries real cost per click, which tells you the demand is worth money to somebody. The volume available is spread across many neighbourhoods and many languages, and it moves with the housing market and with the age of the homeowners doing the searching.
