Exhibit A
Estate Planning work in Santa Clara
Santa Clara sits in the middle of Silicon Valley, and the estate planning demand here follows the housing stock. Much of the city is single family homes bought decades ago and now worth far more than the families who own them expected, plus a steady flow of tech households who arrived with stock options and young children. That mix keeps searches for living trusts, wills, guardianship and probate steady through the year. The firms competing for those searches are mostly small owner run practices in and around the city, with a few larger firms from San Jose and Palo Alto bidding on the same paid terms. Paid search on estate planning keywords in this market carries real cost per click because the cases are worth a lot, which is why organic and AI search results matter so much for a local practice.
