Exhibit A
Estate Planning work in Tacoma
Tacoma is a city of owner occupied houses, military families tied to Joint Base Lewis McChord, and a steady flow of people moving down from Seattle for the lower cost of living. Estate planning searches here come from people who own a home and want a will, a trust or a power of attorney sorted out, and from adult children helping a parent. The firms competing for that work are mostly small local practices and sole practitioners, with a few larger regional firms holding the higher value trust and probate matters. Paid search on the main terms carries a real cost per click because the matters are worth a lot to the firm, which is why organic and AI search results matter so much for a practice that does not want to buy every click. The demand is there every week of the year, spread across the city and the surrounding Pierce County towns.
