Exhibit A
Estate Planning work in Tucson
Tucson holds a steady base of estate planning demand. The city has a large retirement age population, a substantial number of winter residents who keep a second home here, and a steady flow of families moving in from other states who need their documents redone for Arizona. Search volume for wills, trusts, probate and powers of attorney runs through the year rather than spiking hard. The firms competing for those searches are mostly small owner operated practices, solo attorneys and two to four person firms, alongside a smaller group of larger firms and a handful of legal service brands. Paid search on the core terms carries real cost per click because attorney keywords are bid on nationally, which leaves the organic results and the AI answers as the ground where a Tucson practice can hold position without paying for every visit.
