Exhibit A
Estate Planning work in Yonkers
Yonkers is the largest city in Westchester County, and estate planning demand here follows its housing stock. A large share of residents own single family homes and two and three family houses, often held for decades, and the searches that come with that are about deeds, titles, wills and probate. The city also has a steady flow of people moving up from New York City and people planning for the transfer of a family home to children. Firms competing for this work range from small owner run practices in the city to larger Westchester firms that list Yonkers among the places they cover. Paid search on estate planning terms in this market is contested by those larger firms, which is why organic and AI search results carry weight for a local practice.
