Exhibit A
Family Lawyers work in Chattanooga
Chattanooga family law searches come from people typing the city and the surrounding counties into Google, and from people asking an AI assistant for a divorce or custody lawyer near them. The firms competing for those searches are mostly owner run practices and small partnerships in and around downtown, East Brainerd, Hixson and Cleveland, with a handful of larger regional firms that also run paid search. Paid search in this trade in Chattanooga is bought by the firms that want the first call on a divorce or custody matter, and the cost per click reflects how valuable a single retained client is. The demand is steady and local, and it is spread across the city and the towns within commuting distance.
