Exhibit A
Family Lawyers work in Fargo
Fargo is a compact legal market. The family law firms here cluster around downtown and along the 13th Avenue and Veterans Boulevard corridors, and a good share of the work reaches them through referrals rather than search. That means the searches that do happen are worth having. People in Cass County and across the river in Moorhead type things like custody lawyer Fargo or divorce attorney near me, usually on a phone, usually in the evening. The paid search on those terms is contested by a small number of firms, and the organic results are a mix of local practices and directory sites. The demand is steady and it is local, which is exactly the kind of demand a firm can own with pages that answer the questions people actually type.
