Exhibit A
Family Lawyers work in Hayward
Hayward sits in the East Bay between Oakland and Fremont, and family law searches here come from a city of its own rather than from San Francisco across the bay. People search for divorce help, custody arrangements and support questions in Hayward and in the towns around it. The firms competing for those searches are mostly local practices and small partnerships rather than national brands, which means the searches are won by the firms whose pages answer the question the person typed. Paid search in this trade carries real cost per click because a family law case is worth a lot to the firm that takes it, so the organic results above the ads carry steady value. Publishing pages that match what Hayward residents actually search for is how a firm takes a share of that demand.
