Exhibit A
Family Lawyers work in Irving
Irving sits between Dallas and Fort Worth, and family law searches here come from a mix of long settled neighbourhoods and newer apartment blocks full of people who moved for work. The firms competing for those searches are mostly owner run practices rather than franchises, and many of them sit in Las Colinas or along the Irving Boulevard corridor. Paid search in this trade is bought by firms bidding on divorce and custody terms, which tells you people are searching with intent and comparing before they call. The demand is steady and local, tied to where people live and where they work, and it is the kind of demand that rewards a firm with pages already in place.
