Exhibit A
Family Lawyers work in Kent
Kent is a large county rather than a single search market. People looking for a family lawyer in Kent tend to search with a town attached, because they want someone they can reach, so the demand splits across the county's main towns rather than pooling in one place. Maidstone, Canterbury, Tunbridge Wells, Ashford, Dartford, Gravesend, Sevenoaks and the Thanet towns each carry their own searches. The firms competing for that work range from small high street practices and sole practitioners to larger regional firms with family departments, and the mix differs from town to town. Paid search in this trade is bought by firms chasing urgent enquiries, often around divorce, separation and arrangements for children, which tells you the searches are made by people who need to act soon.
