Exhibit A
Family Lawyers work in Las Cruces
Las Cruces is a mid sized city with a steady base of family law demand: divorces, custody arrangements, child support and guardianship matters that come from the city itself and from the smaller communities around it in Doña Ana County. The firms competing for that work are mostly owner operated practices and small partnerships rather than national franchises, and they tend to rank on their own websites and their Google Business Profiles. Paid search in the family law category in this market is active, with firms bidding on terms tied to divorce, custody and support, which tells you people are searching with intent to hire. The demand available is real and it is local: searches carry the city name, the county name and the neighbourhood names, and the firms that publish pages for those searches are the ones in front of the person typing.
