Exhibit A
Family Lawyers work in Lowell
Lowell is a city of roughly 115,000 people, and family law demand here follows the same pattern as the rest of the Merrimack Valley: a steady base of divorce, custody, child support and guardianship searches, with spikes when the school year turns and when the courts calendar moves. The firms competing for those searches are mostly small owner run practices in and around the downtown and the neighbourhoods, plus a handful of larger regional firms that advertise into Lowell from outside. Paid search on family law terms in this market is expensive per click because a single case is worth a lot, so the paid listings tend to be held by firms with a marketing budget, which leaves the organic results as the place where a smaller Lowell practice can hold ground. The searches themselves are local: people type the city or the neighbourhood, and they type the problem, not the practice area.