Exhibit A
Family Lawyers work in Manchester
Manchester has a large and steady stream of family law searches. The city and its surrounding boroughs hold a dense population of families, renters and homeowners, and relationship breakdown, childcare arrangements and financial settlements come up across all of them. The searches are spread across the city centre and the towns around it, and people often search by the district they live in rather than by the word Manchester. Paid search in this trade in Manchester carries real cost per click because several firms bid on the same terms, which tells you the demand is there to be won with organic pages. The firms competing range from small owner run practices to larger regional names, and the owner operators are the ones who gain most from pages that answer local searches well.
