Exhibit A
Family Lawyers work in Minneapolis
Minneapolis families search for family law help across the whole metro, and the searches carry the names of the places people live: Hennepin County, the North Loop, Edina, Bloomington. The firms competing for those searches range from solo attorneys working out of converted houses on Hennepin Avenue to larger practices downtown and in the western suburbs. Paid search in this trade is expensive because a single custody or dissolution matter carries real value, so firms bid hard on terms like child custody attorney and divorce lawyer Minneapolis. Owner operators and small partnerships make up most of the field, with a smaller number of multi attorney firms holding the top paid slots. The demand is steady and it is local, which means the searches that matter are the ones tied to a county, a neighbourhood or a specific family situation.
