Exhibit A
Family Lawyers work in Orange
Orange is a regional centre, so the family law searches here come from the city and from the smaller towns around it. People search for a family lawyer in Orange when they need one close by, and they often search the same terms a handful of times before they call anyone. The firms competing for those searches are mostly local practices rather than national brands, which means the pages on your own site carry most of the weight. Paid search in this trade in a city the size of Orange is worth real money to the firms bidding on it, which tells you the demand is there to be won with organic pages as well.
