Exhibit A
Family Lawyers work in Overland Park
Overland Park is one of the largest cities in Kansas, and its family law market reflects that size. A search for a divorce attorney or a child custody lawyer in Overland Park returns a long list of firms, from solo practitioners along Metcalf Avenue to larger practices near the Corporate Woods area. Paid search in this trade is competitive because a single family law client can be worth thousands of dollars in fees, so firms bid hard on terms like divorce lawyer Overland Park and child custody attorney. The firms competing are mostly owner operated practices and small partnerships rather than franchises, which means the search results are shaped by individual attorneys who market their own names. That is the demand available in this city: steady, high value and concentrated on a handful of search terms that people use when they need help quickly.
