Exhibit A
Family Lawyers work in Wilmington
Wilmington is a city of neighbourhoods, and family law searches here carry the neighbourhood with them. People search by the place they live, by the county courthouse they expect to file in, and by the situation they are in rather than by the name of a practice area. The firms competing for that demand range from solo attorneys working out of small offices to multi attorney firms with a family law group. Paid search in this trade is expensive because a single case is worth a lot, so the paid listings at the top of the results are crowded and the cost per click reflects it. The organic results below them are where a firm can hold ground for years, and that is the ground HaloSEO works on.
