Exhibit A
Financial Advisors work in Elgin
Elgin is a cathedral city in Moray with a steady working population and a surrounding rural area that looks to the town for professional services. The financial advice firms here are a small field: a mix of independent practices, a few branch offices of larger firms, and advisers who work on their own or in pairs. Paid search around advice terms in this part of Moray is modest, which tells you the demand is real but spread thin across a wide catchment. The searches come from people in the town itself and from the villages and farms around it, and they tend to be specific: pensions, retirement planning, investments, protection. That is the demand available, and it is the kind of demand that rewards being findable in the moment somebody decides to look.
