Exhibit A
Financial Advisors work in Lowell
Lowell is a city of about 115,000 people with a steady base of independent financial advisors, insurance licensed planners and small registered investment advisory firms, alongside the bank and credit union offices that line the downtown and the boulevards out toward the malls. Search demand for financial advice in the city is spread across retirement planning, rollovers, Social Security timing, college savings and small business retirement plans, and it is mostly owner operators and small practices doing the searching and the competing rather than national franchises. Paid search in this trade in Lowell is modest and concentrated on a handful of high value terms, which leaves a wide band of specific, lower volume searches that a firm can own with steady publishing. The demand is there every month of the year, and it moves with the local economy, the age of the workforce and the school calendar.
