The ground
Real Estate work in Lowell
Lowell is a city of roughly 115,000 people, and its housing stock is old, dense and varied: triple deckers, mill conversions, colonials on the edges of the downtown. Real estate searches here come from people moving within the city, from buyers priced out of Boston looking north, and from investors watching the rental market around the universities. The competing firms are a mix of small owner run brokerages and a handful of franchise offices, so the search results are not locked up by national brands. Paid search in the local real estate category carries real cost per click because a single listing or buyer is worth a lot, which tells you the organic results are worth working for. The demand is steady and it is local, and the agents who publish about specific Lowell neighbourhoods are the ones who show up when somebody searches.
