General Contractors
Backlink Builder for General Contractors
HaloSEO writes and publishes posts for your contracting business, links them to each other, and reports your backlink profile every week. It does not send outreach emails or buy links.
The phrases your customers type, not the ones the trade uses
People looking for a contractor rarely search for the terms contractors use with each other. They type what is wrong with the house. They search for a kitchen that needs ripping out, a bathroom that leaks, a wall that needs taking down, or an extension that needs planning permission. They add their town or suburb to the search. They ask whether a job needs a permit, how long a job takes, and what a job costs. Your posts should answer those questions in the words people use at the kitchen table, not the words on a trade quote.
A worked example of a post we would publish
Say you are a general contractor working in a mid sized town. One post could be titled: Do you need a permit to knock down a wall in your house? The post explains which walls are usually load bearing, why a structural check comes first, when a permit is typically needed, and what the process looks like from the homeowner's side. It ends with a clear next step: book a site visit. That post can then link to a related post about how long a renovation usually takes, and to a post about what a site visit covers. The links sit between posts we publish for you, so a reader can move from one question to the next.
What local intent means for general contractors
For a contractor, local intent is most of the search. Someone with a leaking bathroom is not going to hire a firm two hours away. They search with a town, a suburb or a neighbourhood in the query, and they want to see a business that works where they live. That means your posts should name the areas you serve and speak to the housing stock and rules in those areas. A post about permits is more useful when it names the local authority. A post about extensions is more useful when it mentions the kinds of homes nearby. HaloSEO researches the keywords, writes the posts and publishes them. It does not contact anyone on your behalf, so local coverage comes from what we publish, not from outreach.
How the linking and reporting work
HaloSEO places relevant links between the blogs we publish for you. The links run on a credit system: a site earns links by giving them. We report your backlink profile from a third party index every week, so you can see what is pointing at your site. We do not send outreach emails, we do not contact anyone for you, and we do not buy links from a marketplace. We cannot promise a ranking, a position, a traffic number or a date, because we do not control search engines.
Who this is not right for
This is not right for you if you want someone to run an outreach campaign. We do not send emails or contact site owners. It is not right for you if you want to buy links from a marketplace, because we do not do that. It is not right for you if you need a guaranteed ranking or a fixed date for results, because no one can honestly promise that. It is also a poor fit if you have no website, or if you do not want blog posts published under your business name. If you want a writer only, and no publishing or linking, this is more than you need.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines