General Contractors
Content Calendar for General Contractors
A content calendar tells you what gets published and when. For a general contractor, the useful version is built from what customers search, not from what the trade says to each other.
The phrases customers search, not the ones the trade uses
General contractors tend to write about what they do: framing, finish carpentry, project management, design build delivery. Customers rarely search those words. They search the problem in front of them. They type things like how much does a kitchen remodel cost, do I need a permit for a deck, how long does a bathroom renovation take, or contractor keeps delaying my job. They search by town, by room, and by worry. HaloSEO researches those phrases and builds the plan from them. Nobody has to sit down and fill in a spreadsheet of ideas.
One worked example
Say a contractor works in a mid sized town and does kitchens, baths and additions. The research finds that people search for the cost of a kitchen remodel and for whether a permit is needed for a deck. The calendar holds a post on what a kitchen remodel involves and what moves the price, and a post on when a deck needs a permit and who applies for it. Each post answers the question in plain language, names the town, and links to the relevant service page. The plan can be reordered, or a subject pushed to the front, if the contractor wants a topic out sooner.
What local intent means for General Contractors
Almost every search a contractor cares about has a place attached to it. People want someone who can reach the house, who knows the local inspectors, and who has worked in the same kind of housing stock. That means the calendar should carry posts aimed at the towns and neighbourhoods the business actually serves, and at the rules that apply there. A post about permit timelines is only useful if it is about the right authority. Local intent is not a setting. It is a choice about which subjects get written and which place names they carry.
Who this is not right for
This is not right for a contractor who wants to write every post by hand and keep full control of the wording. It is not right for a business with no website, or one that will not publish anything without a long review by a committee. It is not right for someone looking for a one off burst of posts, because the plan is a calendar that keeps running. And it is not right for anyone who wants a guaranteed position on Google. We do not control search engines and we do not promise a ranking, a traffic number or a date.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines