General Contractors
Automatic Blog Publishing for General Contractors
HaloSEO writes the posts for your contracting business and publishes them to your own site on a schedule. You connect the site, and the finished post goes live with the picture, the links and the metadata already on it.
The phrases your customers type, not the ones the trade uses
People looking for a contractor rarely search for the words contractors use with each other. They do not type trade shorthand or job site terms. They type what is going wrong in their house, or what they want to build. They search for a kitchen that needs ripping out, a bathroom that leaks, a wall that needs taking down, a garage that needs a new roof. They add their town or their suburb to the search. HaloSEO researches those phrases for your area and writes posts around them, so the words on your site match the words people actually use.
A worked example
Say you are a general contractor working in a mid sized town. HaloSEO might research and publish a post titled something like: How much does a kitchen remodel cost in your town, and what changes the price. The post would explain the parts of a kitchen job that move the price, the order the work usually happens in, and the questions to ask before you sign anything. It would carry a picture, internal links to your other posts and your service pages, and metadata written for search. It goes live on your site when it is written. There is no draft sitting in a queue waiting for you.
What local intent means for a general contractor
For a contractor, local intent is most of the search. Someone with a leaking bathroom is not shopping nationally. They want a business that will come to their street, and they often want it this week. That means the town, the suburb and the surrounding areas need to appear in the writing in a natural way, and the posts need to answer the questions people ask before they call. HaloSEO builds posts around those local phrases and links them together, so a reader who lands on one post can find the next one and then your contact details.
Who this is not right for
This is not right for you if you want to read and approve every post before it goes out. There is no approval step and no draft queue. The post is live on your site when it is written. It is also not right for you if you are not willing to connect your own website, because that is where the posts are published. And it is not right for you if you want a guarantee of a ranking, a position or a traffic number. We do not control search engines and we do not promise any of those.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines