The job
General Contractors work in Washington DC
Washington DC is a dense, built up city, and the demand for general contracting here comes from a housing stock that is old and tightly packed. Rowhouses in Capitol Hill, Shaw, Petworth and Brookland turn over constantly, and each sale or long tenancy tends to bring a kitchen, a bathroom, a basement or a whole house renovation with it. The city also has a steady flow of condominium conversions and small commercial fit outs along the corridors. Search demand for general contractors in DC is spread across the District and the close in suburbs, and the businesses taking that work range from one or two person owner operators to established remodeling firms, with franchise remodeling brands also present. Paid search in this market is competitive because a single kitchen or basement job is worth a lot, so the paid listings sit above the organic results and the map pack. That leaves a real share of the demand in the unpaid results, which is where published pages earn their place.
