The job
Home Builders work in Kansas City
Kansas City spreads across both sides of the state line, and the building work follows the new subdivisions out through Johnson County and the Northland while the older neighbourhoods inside the city keep producing renovation and infill work. The searches reflect that split. People in Overland Park and Olathe search for a builder for a new house on a lot they have just bought. People in Brookside and the Northeast search for somebody to add on, finish a basement or take a house down to the studs. Paid search in this trade is expensive because a single job is worth a lot, so the paid listings at the top of the results are mostly the larger production builders and the franchises with a marketing budget. The owner operators and the small custom firms sit below them and pick up the searches that are specific: a particular suburb, a particular style of house, a particular kind of lot. That specific demand is steady and it is what a publishing programme can hold.
