The job
Home Builders work in Tucson
Tucson is a metro of roughly a million people spread across a wide valley, and the building trade here runs from national production builders with model parks to small custom firms working one lot at a time. The searches split the same way. Buyers type the name of a subdivision or a foothills neighbourhood, they type custom home builder, they type new construction homes, and they type the name of a builder they drove past. Paid search in this trade is expensive enough that most local firms lean on organic and map results instead, which is where the demand sits for a builder who publishes consistently. The firms taking that demand are a mix of regional builders, franchise and semi custom operations, and owner operators who build a handful of homes a year. Each of them is competing for the same neighbourhood level searches, and the ones with pages for those places are the ones that get found.
