The job
Home Inspectors work in Columbia
Columbia home buyers search for an inspector at the point they go under contract, and that search is local. Buyers in Shandon, Forest Acres and the northeast suburbs type the neighbourhood or the zip into Google along with the words home inspection, and they compare the handful of names that come back. The firms competing for that search in Columbia are mostly small owner operators, with a few multi inspector companies and franchise names in the mix. Paid search for home inspection terms in this market is modest, which tells you the organic results still carry most of the clicks. The demand is steady because people keep buying houses here, and it clusters around the moments a contract goes pending.
