The ground
Home Services work in Yonkers
Yonkers is a dense city of roughly 200,000 people, and its housing stock is old, mostly rental in the downtown and owner occupied in the northeast. That mix keeps a steady flow of searches for repairs, installations and emergency call outs. The trade here is a long tail of owner operators and small crews, with a handful of larger firms and a few national franchises holding the top of the paid results. Paid search in the home services category in Westchester County is competitive, and the cost per click for emergency terms runs high. The demand is there every week of the year, spread across a city where most searches carry a neighbourhood name.
