First course
Hotels work in Anaheim
Anaheim runs on visitors, and the hotels here sit in a crowded field. Around the Disneyland Resort and the Anaheim Convention Center the competition is dense, with national brands and franchise flags alongside independent owner operators. The paid search for Anaheim hotel terms is expensive because the booking intent is high and the advertisers are well funded. Franchise properties bid hard on brand plus city terms, while owner operators tend to compete on neighbourhood, amenity and event terms. The demand available is steady across the year, with peaks around school holidays, convention weeks and the summer season. That gives a hotel here a wide set of searches to be present for, from people planning months ahead to people booking on the day.
