First course
Hotels work in Irvine
Irvine sits in the middle of Orange County, close to the airport, the business parks and the university, and that shapes what people search for when they look for a hotel here. Demand comes from business travellers booking near the office parks, from families visiting UC Irvine, and from people passing through on the way to Disneyland and the coast. The hotels competing for those searches are a mix of national franchise brands and independent owner operators, and both groups are bidding on paid search for the same room nights. The demand is there across the calendar, and the searches people make are specific: they name the neighbourhood, the reason for the trip and the dates. That is the demand available to a hotel that publishes pages matching those searches.
