First course
Hotels work in North Las Vegas
North Las Vegas sits north of the Strip and draws a mix of travellers: people visiting family, contractors and crews on longer stays, and drivers breaking a trip on the I 15 corridor. The hotel stock along the I 15 and around the older commercial strips is a mix of independent and owner operated properties alongside the national franchise flags, and the franchise properties carry brand search that independent hotels have to earn another way. Paid search around hotel terms in this market is contested by the casino resorts to the south as much as by local properties, so the paid space is expensive and the organic space rewards pages that speak to a specific kind of stay. That is the demand available: travellers searching for a room in a named part of the valley, for a long stay, or for a property near a particular road or venue.
