First course
Hotels work in Sterling Heights
Sterling Heights sits in Macomb County, and the hotel demand here comes from a mix of sources. There is business travel tied to the automotive supply chain and the industrial corridors along Mound Road and Van Dyke. There is family travel visiting relatives across the east side of metro Detroit. There is overflow demand from events in Detroit, Troy and Warren when the closer rooms fill. The properties competing for those searches are a mix of national franchise flags and independent owner operators, and the franchise properties often get brand pages that rank without the owner doing anything. The independent hotels have to earn the same visibility with their own pages. That is the demand available in this city, and it is steady rather than seasonal in the way a resort town would be.
