The job
HVAC work in Charleston
Charleston runs hot and humid for most of the year, and the housing stock is a mix of old single houses downtown, raised homes on the islands and fast built subdivisions inland. That mix keeps a steady stream of repair, replacement and new install searches moving through the metro. The trade here is a long tail of owner operators and small crews working the peninsula and the sea islands, alongside a handful of larger firms and national franchises that buy heavily on paid search for the big replacement terms. Paid search for cooling repair and system replacement in this market carries real cost per click, which tells you the demand is there and that the expensive clicks are concentrated on a few head terms. The searches that convert for a local crew are the specific ones, by neighbourhood, by system type and by the problem, and those are the ones worth owning.
