Exhibit A
Immigration Lawyers work in Columbia
Columbia is a mid sized capital city with a steady stream of immigration work. The demand comes from families, students, employers and people starting businesses, and it is spread across the metro rather than concentrated in one strip. Search volume for immigration terms in Columbia is modest next to a city like Charlotte or Atlanta, so the field of firms competing for it is small enough that consistent publishing moves you up the page. Paid search on the main terms carries real cost per click, which tells you the commercial value of the searches is there. The firms taking that traffic are mostly owner led practices and small partnerships rather than franchises, and several of them run thin websites with few pages. That leaves room for a firm that publishes steadily to own the long tail of questions people type before they ever call a lawyer.
