Exhibit A
Lawyers work in Columbia
Columbia is a mid sized city with a steady base of law firms, from solo practices to established partnerships, and the searches for legal help here follow the city's own patterns. People look for a lawyer when something has already happened: a wreck on the interstate, a closing on a house, a family matter, a business dispute. Those searches are local, and the firms that publish pages about them are the ones that come up. Paid search in this trade is expensive because a single client can be worth a lot, so the firms bidding on it tend to be the larger ones, while the smaller practices rely on being found in the regular results. The demand is there every week of the year, spread across the city's neighbourhoods and the towns around it.
