Exhibit A
Lawn Care work in New Orleans
Lawn care in New Orleans is a long season trade. Grass grows through most of the year here, and the rain that comes with the summer storms pushes growth fast, so cuts stay on a near year round cycle in a way they do not further north. The demand is spread across a wide set of neighbourhoods rather than concentrated in one downtown core, and much of it is searched by people typing the name of their own part of the city. The firms taking that work are mostly owner operators and small crews, with some franchise names in the mix. Paid search in this trade is modest compared with the big service categories, which leaves the organic results and the map doing most of the work of connecting a homeowner to a company. That is the demand available in New Orleans: steady, local, and searched by place name.
