Exhibit A
Lawyers work in Arvada
Arvada sits in Jefferson and Adams counties and holds a large share of the metro's smaller law practices, most of them one or two attorney firms working out of offices along Wadsworth, Ralston Road and the Olde Town blocks. The searches that matter here are local and specific: probate after a death in a long held Arvada house, a DUI stop on Wadsworth, a contract dispute between small contractors, a divorce filed in Jefferson County. Paid search on those terms is contested by the larger Denver firms bidding down from the city, which leaves the organic results open for a firm that publishes steadily about Arvada itself. The demand is steady and it is local, and the firms that show up for it are the ones with pages written about this city rather than a template aimed at the whole state.
