Exhibit A
Lawyers work in Augusta
Augusta is a mid sized Georgia city on the Savannah River, and the legal work here follows the local economy: the medical district around Augusta University, the military community at Fort Gordon, and the steady flow of residential and commercial property across Richmond County. Firms in Augusta range from solo practices and small partnerships to the larger offices that serve the surrounding counties, and most of them compete for the same local searches. People looking for a lawyer in Augusta tend to search by practice area and by place, so the demand is spread across family law, personal injury, criminal defence, estate planning and business work rather than sitting in one big pool. Paid search in this market is active, with firms bidding on the practice area terms that bring in clients, which tells you the searches carry real intent. The firms taking that demand are mostly owner operators and small local practices, the kind of business that lives or dies on being found when somebody nearby needs help.
