Exhibit A
Lawyers work in Baltimore
Lawyers in Baltimore are searched for across the whole metro, and the searches split by practice area rather than by the word lawyer alone. People type what happened to them: a car accident on the Beltway, a landlord who kept a security deposit, a charge after an arrest downtown. Firms in the city compete for those searches, from solo practices to the larger firms with offices in the downtown core. Paid search in this trade is expensive because a single client can be worth a lot, so the firms bidding are the ones with a budget for it. The demand is steady and it is local, and the searches carry the neighbourhood or the courthouse in them.
