Exhibit A
Lawyers work in Birmingham
Birmingham is a large legal market with a deep bench of firms. The city centre around Colmore Row and Snow Hill holds the commercial and litigation practices, while high street firms sit out in the suburbs serving individuals and small businesses. Search demand follows that split. People search for conveyancing, probate, employment advice and personal injury by district as much as by firm name, and the firms that publish pages for those district searches are the ones in front of them. Paid search in this market is competitive and priced accordingly, which is why organic pages carry a lot of the load for firms that do not want to buy every click.
