Exhibit A
Lawyers work in Boise
Boise has a steady stream of people searching for a lawyer, and the searches split across practice areas rather than landing on one term. Family, criminal defence, personal injury, estate planning and business law each carry their own demand, and the firms competing for it range from solo attorneys to established practices downtown and out toward Meridian. Paid search in the city is active, with firms bidding on the practice area terms and on the surrounding suburb names. The demand is there across the metro, and it is spread wide enough that a firm covering a specific area and a specific set of places can build pages that match what people actually type.
