Exhibit A
Lawyers work in Cape Coral
Cape Coral is a city of canals and single family homes, and a lot of the legal work here follows the housing stock and the water. Deeds, title questions, homestead and property disputes come up often, and so do estate plans for people who moved here and want their affairs settled in Florida. The city has grown quickly, and firms of every size compete for the same searches. Paid search in this trade is expensive because a single client can be worth a lot, so the paid listings are crowded and the organic results below them are where a firm can hold ground for free. Franchises and larger regional firms bid hard on the broad terms. Owner operators and smaller practices tend to win on the specific ones, the neighbourhood, the practice area, the situation. That is the demand available in Cape Coral, and it is steady across the year.
