Exhibit A
Lawyers work in Chicago
Chicago is a large legal market. Firms of every size practise here, from solo attorneys in neighbourhood offices to large firms in the Loop, and they cover personal injury, family law, criminal defence, immigration, estate planning, employment and business work. Search demand follows the city's population and its court system, with people looking for help with accidents, divorces, immigration matters, contracts and disputes. Paid search in this market is competitive, and firms bid on the same case types that clients search for. The firms taking that demand range from owner run practices to multi office operations. The demand is there across the whole metro, and the searches are specific: people type the type of case, the neighbourhood and the court they are dealing with.
